RUSSIAN HASH-TAGS AT MICRO-BLOG "TWITTER" AS A POLITICAL AND ANIDENTIFICATION MARKER

Abstract

This article is dedicated to analysis of the political communication in micro-blog«Twitter» from a position of political identification through such mechanismas hash-tags. Hash-tags is taken for case, as they bring together different themes, positions, streams, followers and opponents in wide stream of Internet discourse. Protests statements in Russia in 2012and the election campaign for the election of the mayor of Moscow in 2013 are used as the case studies.