Aesthetic theory distinguishes different approaches to understanding the sensory and logical. The author agrees with I. Kant’s theory that sensory perception is subjective and the imagination is given the opportunity to invent fictional characters that do not exist in real life. Digital technologies make it possible to revive and introduce such characters into an artistic performance. This process becomes possible with the help of computer algorithms that are used to create art practices. There are many contradictory publications where there is no understanding of the technological process of the task at hand, for example, that it is possible to write a program that will “teach machine aesthetics” using pictures. Therefore, the author turns to three technological solutions (virtual reality, augmented reality and artificial intelligence or neural networks) and examines, using the example of existing programs and applications, how the process of interacting computer algorithms of artistic creativity with the imagination and skill of stage work directors (play, opera, choreography). The author solves this issue within the framework of algorithmic aesthetics, which considers the process of communication, but unlike media theory, considers the process of information exchange in binary code. The algorithms by which the written programs operate do not create a “code spirit”, but allow the creation of tools for artistic creativity and the development of the skills of talented people.