MASS MEDIA AND THE IMAGE OF A REGION

Abstract

The article considers issues of formation of a social community within the perimeter of a region within the process of its identification and image making using versatile arsenal of political, economic, cultural, psychological, informational and communicative tools. A special role is given to social partnership of power and mass media structures, which, in the circumstances of globalization and national modernization, express the ability to induce the creative and positive energy of reforms, and, at the level of social consciousness, to convert population into a people, and a territory into a region.