FEATURES OF THE ADVERTISING TEXT AS A MEANS OF COMMUNICATION IN THE MASS CONSUMPTION SOCIETY.

Authors

  • Наталья Сергеевна Зырянова Автор

Keywords:

crowd, mass, mass society, communication, advertising, advertising structure

Abstract

The article analyzes advertising as a means of communication in the mass society. The author examines post-modernist theories related to the ideas of massification in modern society, ideas of the functions of advertising as a means of integration and differentiation of individuals and groups, as well as features of the structure of the advertising text related to these functions.

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Published

2012-02-15

Issue

Vol. 34 No. 2 (2012)

Section

Статьи

How to Cite

Зырянова Н.С. FEATURES OF THE ADVERTISING TEXT AS A MEANS OF COMMUNICATION IN THE MASS CONSUMPTION SOCIETY. // Социум и власть. 2012. Vol. 34, no. 2. P. 5–8.