POWER OF IMAGES IN ONLINE MEDIA

Abstract

The paper considers the issue of creation of a new symbolic language, i.e. language of online media images that appears to become a driving power. In fact, the images that demonstrate the world view determine the vision. As a result, it is occurred that an individual becomes a part of the reality that is created by media, i.e. the individual looses originality and becomes controllable. A loosing of social face takes place and the social visualization is produced.