DIALOGUE AS A COMMUNICATIVE ACTIVITY MANAGEMENT PRINCIPLE FOR THE SUBJECTS OF CHELYABINSK REGION’S POLITICAL REALM

Abstract

The article describes results from the intent-analysis of texts published on the official sites of subjects under scrutiny. The author reveals the intentional structure of the mass and strategic communication texts in Chelyabinsk region’s political discourse. The author also makes conclusions about the role of a dialogue in the communicative activities of subjects in Chelyabinsk region’s political realm and the way the principles of interactive communication influence their reputation.