CONCEPTUAL BASES OF COLOR REVOLUTION`S STRATEGY: THEORIES OF SOFT POWER, CONTROLLED CHAOS AND POLICY MEDIATIZATING

Abstract

This article is devoted to the analysis of the following conceptual bases of color revolution: the concept of soft power, theory of controlled chaos, theory of mediatizing of policy. The authors consider color revolution as a strategy, directed to the changing of political regime by arranging from outside and inside protesting movements. The article gives a review of dirigible chaos theory as a conceptual base of color revolution strategy, presented by S. Mann`s and D. Sharp`s works. By analyzing the theory of mediatization of policy the article reveals the main features of manipulative media discourse and media-informative war as strategy attribute of color revolutions.