USING POLITICAL ADVERTISING WHEN FORMING THE IMAGE OF POWER

Authors

  • Наталья Ринатовна Балынская Автор
  • Оксана Сергеевна Пищугина Автор

Keywords:

political advertising, political process, image of power, information, mass-media

Abstract

The article deals with the process of managing the image of power in Russia through political advertising which is perceived as a kind of mass information activity with a manipulative component. The authors study different technologies of creating political image, giving examples from Russian reality; also they make forecasts as for further development of the problem is concerned.

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Published

2015-06-15

Issue

Vol. 56 No. 6 (2015)

Section

Статьи

How to Cite

Балынская Н.Р., Пищугина О.С. USING POLITICAL ADVERTISING WHEN FORMING THE IMAGE OF POWER // Социум и власть. 2015. Vol. 56, no. 6. P. 89–94.