INTERACTIVE SOCIETY: CONCEPT AND GENESIS

Abstract

The article raises the problem of the notion “information society” and proposes a new theoretical model of a modern post-industrial society as a global, interactive society in the stage of digital communications. The interactive society is understood in the framework of the synergetic approach, as a complex dynamic system of social communication and selforganization based on nonlinear manifold feedbacks between all nodes and elements of the system, bearing the network character which is institutionalized. The author reveals the origin and the unique content of the ideological paradigm of the interactive society in the historical dynamics.