INTEGRATED INDICATOR AS A TOOL OF ASSESSING THE LEVEL OF HIGHER EDUCATIONAL INSTITUTION "ATTRACTIVENESS"

Abstract

The article considers the notion of higher educational institution “attractiveness”, methodology of the subject matter and calculating the integrated indicator of higher educational institution “attractiveness”. On the basis of the integrated indicator of higher educational institution “attractiveness” its calculation has been made and the estimation of selected Higher Educational Institutions of Russia has been given. The author reveals factors influencing higher educational institution “attractiveness”.