MEDIA POETRY AS A PRACTICE OF SELF-UNDERSTANDING

Abstract

The subject matter of the research is a set of problems connected with cultural and historical, spatiotemporal aspects of the origin and development of such a new trend of art as media poetry where technologies and the word are combined. The topicality of the research is conditioned by the fact that media poetry as a phenomenon in modern culture plays an important role in forming an integral personality of both a writer and a reader. The necessity to search for authenticity of existential grounds of a subject of media poetry in the new context of the Internet environment is a social demand of the modernity as far as a great layer of modern art takes a material shape with the help of using different media technologies, giving a new meaning to a common text. The research is devoted to summarizing the analysis of modern media poetic empiric material, defining the mode of authenticity of a subject in a poetic phenomenon of his creative selfcjgnition and also problematization in representing media poetry and media effects.