Introduction. In modern society, digital platforms have assumed the function of disseminating information, including ideological information. The article examines the opportunities and risks of disseminating ideologies in the context of the society digital transformation. Materials and Methods. The study is based on the analysis of existing interfaces capable of spreading ideological influence to local social groups. The article confirms and develops the thesis of the need to maintain a balance between technical and technological progress and the social responsibility of society members when using new technical services, and to take preventive measures against manipulative scenarios in the ideological sphere when disseminating ideologies through digital platforms. Results. The paper identifies the need to find a balance between the development of digital technologies and the social (political, mental, financial, etc.) security of society. The main opportunities, risks, and development directions of the online environment for disseminating ideologies and preventing societal granulation are identified. Discussion. In the context of digital modernization, as part of making sound political and managerial decisions, finding a balance in the dissemination of ideologies will only increase in importance.
