EMOTIONS OF THE SOCIETY IN THE CONTEXT OF SOCIAL AND ECONOMICAL TRANSFORMATION

Abstract

The paper aim is to show the topical issue of social study of emotions. Author provides definitions of emotions that can be used as a base for cross-disciplinary study of emotions. The paper provides definitions of new concepts such as ‘context emotions’ and ‘emotional and communicational service’. Empirical researches that were carried out by sociologists in Russia were analyzed and emotion dependency both on social transformations and on belonging determined by social stratification and sex and age was shown. Social emotions are studied not only as variable that can be easily affected by social and economical processes, but also as a power that can drive these processes. Results of the author’s study show the significance of emotions in occupational activity of stuff of service providers.