Introduction. The article raises the problem of categorical expression of forming and preserving in active reproduction of the ecological worldview of the modern era man, oriented on building optimal human relations with the constantly technologicalizing and digitalizing world. The elaboration of the content of the main terms of the problem under consideration is reflected not only in the analysis of modern scientific and public discourse on the subject, but also in the materials of the All-Russian scientific-practical conference “Modern materials and methods of solving environmental problems of post-industrial agglomeration”, in particular, the section “Humanitarian bases of nature-saving activity”. The purpose of the study is to clarify the semantic content of the concepts “ecological worldview”, “ecological consciousness”, “ecological thinking”, “environmentalism” in the modern scientific and public discourse not only in its published representation, but also in the praxis of the main ideas and key theses of the reports of the participants of the humanitarian section of the environmental conference, reflecting in a discussion format the scientific demand, the degree of clarity, dynamics and problematization of the interdisciplinary development of the categories of ecothematics. Methods. The methodological foundations of the research are related to clarifying the above concepts, their semantic emphases in scientific discourse, as well as eco-rhetoric in the Internet space. In addition, in order to reflect the key theses and main ideas of the papers, the methods of general scientific order (analysis, synthesis, abstraction, etc.) are used. Scientific novelty of the research. The content of the terms “ecological worldview”, “ecological consciousness”, “ecological thinking”, “environmentalism” in theoretical scientific and modern public discourse in their correlation with scientific interdisciplinary practices of the conference discussion platforms has been clarified. Results. A discursive field has been formed in the public Internet space, which can be thematically designated as “ecologization of digitalization”, according to which the latest digital technologies are capable of preventing and solving some environmental problems. In addition, it can be argued that the terms “ecological consciousness” and “ecology of consciousness” mean not only a careful attitude to natural resources, but also responsibility for one’s actions and a positive attitude to the world in the form of proactive thinking (instead of reactive) based on the worldview of ecohumanism and holism. Conclusions. Since the middle of the last century, domestic and foreign philosophical and scientific literature has noted the need for active formation of an ecological worldview, expressed in the preserving and reproducing the values of human concern for nature, society, culture and self. Today, in the conditions of aggravation of environmental risks, their scientific and public discussions, and the search for ways to mitigate them, the issue of changing the paradigm of thinking and activity of modern man in favor of a caring, careful and responsible attitude to himself and the surrounding world is actualized. In this regard, in the discourses discussed above, there is a demand for mental attitudes and everyday practices in which pro-ecological activity would be manifested as an attribute of an environmentally friendly person (homo ecologicus). The semantic field of the Internet space on ecothematics correlates with the scientific interdisciplinary discourses of conference discussion platforms, thus also reflecting the semantic demand for new categories in various discourses and scientific practices.
